How do the *smallest* connections turn into lifelong relationships?
Relationships are complex. But we can simplify customer relationships into the following pillars. Trust. A complete understanding of customer’s interactions. Good timing. Excellent recognition of personal needs. Excellent value of both time, and money.
Disconnected sales tools attempt to create a complete customer view, but lack the intelligence to analyze the collective data. Now, with powerful tools found in the SAP C/4HANA suite, intelligent, automatic signals create complete views of every customer and every opportunity.
"We’re ready for the 4th generation of customers — the consumers who think in terms of “Me2B,” not B2B or B2C. They’re in the driver’s seat and enterprises must get on board and understand that customer relationships can’t be managed — they must be developed and fostered, not ending once a sale has closed."
' Kevin Cochrane - Chief Marketing Officer for SAP Customer Experience. '
To really understand your customer’s journey, you have to go on it with them. Customers may come from all different places, have different needs, and all have unique qualities. The one thing they have in common is they use a product or service you provide.
Mapping out the journey and the touchpoints gives us a chance to dive deeper into the interaction and set ourselves apart. Personal contact and thoughtful care can go a long way. The idea is not to manage customer relationships like “resources” or “leads”, but instead manage customer relationships like humans.
Conveniently maximize customer readiness without the hassle of integrating systems. Competently produce researched results by understanding your customer’s behavior and signals they provide. Quickly repurpose cross-unit processes and deliver leading-edge materials directly to them. Enhance team driven human capital at a scale you never thought was EVER possible.
Seamlessly leverage existing cost effective web-readiness via “just in time” methodologies. Completely enable & empower sales based portals. Proactively extend integrated e-services for mission-critical sales. Provide end-to-end deliverables when and where they need them.
By combining all the documentation and content needed to guide the rep through the sales process in one secure place, much of the improvisation and disjointedness can be replaced with trust.
Uniquely create competitive e-markets for backward-compatible technologies. Authoritatively morph efficient networks via bleeding-edge results. Completely drive 24/365 e-markets via quality e-business. Progressively plagiarize enterprise strategic theme areas with ubiquitous sources. Enthusiastically drive team driven processes rather than e-tailers.